Marketing Plans
In business, the success of a product or service often depends upon the way it is marketed. Facility management, too, requires marketing strategies to inform audiences and to facilitate service delivery to customers. Yet uncovering those strategies may not be obvious to FM professionals, who typically are not accustomed to marketing their services.
Throughout their history, The Friday Group has championed the integration of marketing into the practice of facility management through the design and development of marketing strategies, plans and promotional materials. Working in concert with FM organizations, The Friday Group develops marketing materials, enhances presentation skills and identifies opportunities where the FM organization can showcase its accomplishments to its customers and the various business streams within the company.
Throughout their history, The Friday Group has championed the integration of marketing into the practice of facility management through the design and development of marketing strategies, plans and promotional materials. Working in concert with FM organizations, The Friday Group develops marketing materials, enhances presentation skills and identifies opportunities where the FM organization can showcase its accomplishments to its customers and the various business streams within the company.
