Market Research for FM Service Providers
Throughout the years, The Friday Group has earned a reputation as a firm that understands the business and population of the facility management industry. As a result, outsource firms ask the company to assist them with market research on current and potential FM products and services.
The Friday Group conducts research for FM service providers through focus groups, surveys and interviews. Their skill stems from an ability to communicate with FM practitioners and understand and interpret their impressions of service relationships and product strengths. Depending on the results of the research findings and analysis, outsourcing firms typically engage The Friday Group in developing marketing strategies for the FM community. Ultimately, the company provides the building blocks outsource firms require to address the needs and concerns of facility managers and other FM decision makers.
The Friday Group conducts research for FM service providers through focus groups, surveys and interviews. Their skill stems from an ability to communicate with FM practitioners and understand and interpret their impressions of service relationships and product strengths. Depending on the results of the research findings and analysis, outsourcing firms typically engage The Friday Group in developing marketing strategies for the FM community. Ultimately, the company provides the building blocks outsource firms require to address the needs and concerns of facility managers and other FM decision makers.
